6 Hideous Mistakes to Avoid in Your Instagram Bio
If you are here, it means you are already thinking about how to do that. In today’s post, we’re presenting several mistakes that you should avoid and including great tips when crafting your Instagram bio. Additionally, we'll present some online tools to enhance your bio even further.
Of course, your Instagram profile isn't only about your bio. Content is what will keep your followers coming back to you, but your bio can act as a gateway to your profile. Pay attention to these tips, filter the information wisely, and start writing!
Here are the main aspects to consider when writing your Instagram bio.
1. Forgetting whom you are trying to reach
A tailored bio is important to reach your target audience, so you need to have in mind to use wordings that speak their language. Do not use overcomplicated words and be direct what your profile is about. It is also important to not exaggerate on the use of emoticons or crazy fonts if that doesn’t speak to your audience. Make them feel welcomed by your bio, leading them to explore and follow your profile!
2. Ignoring keywords
Any digital marketer out there knows the importance of keywords and SEO and using them in your Instagram bio is essential. Research what are the best keywords for the image you are trying to sell. The problem happens with overuse, damaging your performance rather than helping your profile. Think about what the main keywords for your profile are and which kind of audience you want to capture.
3. Writing a vague bio
The bio is used to describe who you are or what your business can offer and writing the perfect one is only the start for a successful account. “Apart from your name, you can include elements like location and contact details. Remember to be professional and to use words that catch your viewers' attention, leading visitors to scroll through your content,” explains Laura Guerrera, a Social Media manager at Stateofwriting and Eliteassignmenthelp.
4. Overlooking hashtags
Like on Twitter, people use hashtags to find different posts with the same content. They are very useful and should be included in your bio. You can use general hashtags or specific ones for your business. Remember hashtags are always changing and evolving. Make sure your profile is always up to date. Hashtags are an easy way to bring in new viewers without much effort, so do not forget to include them!
Not using Calls-to-Action
Calls-to-Action (CTA) have the role of directing viewers into what they should do next. For instance, you can direct viewers to your website or ask them questions. By using powerful CTAs, you can direct your viewers to the next steps they are going to take. They can also be used to increase interactions in your post, boosting likes and comments. You can also use this to invite your audience to follow you and share your content.
6. Writing an inaccurate biography
When it comes to your bio, which can only have up to 150 characters (very limited!), you need to get to the point quickly and be straight about it. It is important to be precise and to not mislead your audience. Do not be mysterious and be clear about what your profile is about. Remember that is impossible to please everyone so focus on your audience. Be careful with grammar and spelling mistakes! There are various free online resources that can help you write the perfect bio for your Instagram:
Academ Advisor / Study demic – websites to check your grammar and find mistakes
Papef Fellows - an online tool used for editing text (as mentioned at Uktopwriters)
Via Writing – an online/offline tool for proofreading your bi ocontent
Academized / Australian help – when you need formatting assitance these tools will do the job
My Writing Way – a website with writing guides and tips for your choice
Big Assignments / Ox Essays – online tools to create titles, subheadings, and keywords
It is clear that your Instagram's bio is of utmost importance, therefore try spending a good amount of time writing it, carefully selecting which content you are going to add to it. The bio is the first contact of your visitor to your profile, working as a modern business card. It is also the entrance door to your world so make sure it is spotless, focusing on the image you are trying to show. Follow our tips here and you will see your audience grow in no time!