Instagram Influencers: The Science of Drawing Attention to Your Brand

Master the art of copywriting

It seems like in the 21st -century people are only drawn to entertaining videos or tasteful images, however, texts have not lost its effectiveness on users yet. Given the fact that many companies ignore this crucial element, you have a great opportunity to be a competitive brand on the market attracting millions of consumers. By acknowledging the skill of writing copy , you will be able to strategically optimize your brand’s reach and customer’s involvement. If you can’t write the txts yourself use other people or writing agencies to help you with this (https://dropkickcopy.com/ or https://www.bly.com/ are the best

Fight for consolidating of your reputation

Do not let the brand awareness suffer from negative feedback or unpleasant reviews. You want your brand to be remembered as a good one, right? To achieve that you need to create your reputation that will then work for you. As it is said: “Your position in the market place is the best advertisement”.

Demonstrate to people your transparency

Every single person wants to see a clear image of a product or service and no one will tolerate the confusing and hidden back story. In order to make your business run smoothly and not to disappoint customers, make sure to present a biography of your brand, your credentials and other things. It is all about being transparent with others as you want them to be, nothing more. 

Create gorgeous looking content

Instagram is the place of ideal photos and videos, so you can’t just skip this tool while building brand recognition. Try different kinds of media and see what works for you best, it might be occasional posts, guide videos or informative InstaStories. As soon as you find out what is your audience attracted to, you will start generating more clicks, reaching more of your followers and their friends, thus, creating the path of your further development.

Make good deals

In order to make your brand more popular try to offer them some discounts or other mouthwatering deals, because it is the easiest way to advertise your business, especially when it is quite tiny and not really recognizable. Yeah, it seems like you will lose a significant portion of your profits by setting a “free” deal or offering a discount, however, in reality you will earn more and attract more. People tend to follow the “sale” label as the best deal presented in the market and spend even more than if they were to purchase it initially.

Create your personal marathon

It is really popular among the Instagram influencers to defy their customers and make them even more active. Every person on the planet enjoys the feeling of victory and becomes crazy about winning a prize. Try to make the rules of such a contest as simple as possible, so everyone can take part. And even though a majority will not win any prize, the will still be excited to wait for another one to come. 

To summarize

From the very beginning growing your brand awareness seem to be a very difficult thing to complete but as you try it out, all the tips turn out to be fun and effective at the same time. Combine all of them and watch your brand booming and thriving!

Author’s Bio: Cheryl Hearts is a passionate journalist from Boston, Massachusetts. She decided to dedicate her life to writing because she thinks this way she can be the most useful for the community. After obtaining a Master's degree in Journalism, Cheryl started running her own blog CherylHearts.com where she’s covering topics of great interest to society.