Must have Instagram trends of 2018
Must have and Instagram trends of 2018
Is your strategy ready for 2018 already? In this article we’ll talk about what you should’ve done long time ago and if you didn’t, then you definitely need to. Plus about what you need to do to be on the crest of Instagram 2018 wave.
Priority #1 - Content is the most important thing
The whole previous year was about Quality content, and nothing's gonna change this year. 66 thousands posts are posted on Instagram every minute, and ranging algorithms are changing constantly. It’s not easy to be competitive in such conditions, and to post just to make a post is useless. Every post should have bring a value to make you come back again and again and it should show the result of work you’ve done and the aim you’ve targeted. Your followers should like you, catch their attention, make them laugh and provoke for interaction. A photo and text will help you with that, look for inspiration everywhere around you in yourself and your work, try to stand out from the crowd.
Nobody promises that your post will get to the top, but you should think every time whether your post is boring, useless, inaccurate or not if it really gets to newsfeed of the most followers or pops up somewhere as recommended.
Priority #2 - Keeping immersiveness level
As usual you need to kick bots from following you, draw into a conversation real users, and to involve only interested people, it hasn’t gone away. Furthermore new statistics helps tracking your actions efficiency.
Priority #3 - Cooperation with internet influencers
Bloggers were really in demand last year. Different contests with stars, common marathons, mass messaging of products to internet influencers, fails after winded up activity on bloggers’ accounts. It was all trendy last year.
Nothing has changed in 2018. Chances are it will be even in more demand to ask agents to cooperate with bloggers, people will be checking potential advertising space more thoroughly. Plus it will be common to use sponsors’ posts for more open cooperation.
It’s possible that bloggers’ ads efficiency (especially the one it's now) will fall, because many internet influencers’ accounts are overwhelmed by adds posts that’s why audience influence is decreasing.
We mean usual posts like “I’ve received such a cool thing. I like it. Go buy it”. Because some users don’t even bother delivering quality content. That’s why bloggers’ ads will be always trendy. But it doesn’t mean you should spam your followers. Ads will be more effective if you work on not typical delivery.
Priority #4 - Say "No" to ghosts
To set bots on somebody is much worse in the SMM world then to curse somebody. Not everybody were guarding their accounts from bots and different offers last year, and tendency to to fight for quality but not for quantity will be only increasing.
The amount of people who understand that winding up your account doesn’t help your business in any way will be increasing. There will be winding up outbreak to get on top by hashtags, to get in recommended posts, popular posts and etc. However Instagram is really serious about getting rid of spam and boredomness, to prove users that it was reasonable to violate majority “comfort zone”, and there were only good intentions to show something interesting and needful.
Priority #5 - More Stories!
Beside regular posts in neewsfeed last year we have Stories now, which have been a stand alone type of content already. That’s why along with strategy and content calendar for posts, you also should do a seperate for Stories, and also to separately think through your work with Stories Highlights.
3 vectors for active actions in one social network, isn’t that sweet?) Moreover your posts and stories can have completely different topics and audience, because the group who interacts with Stories the most has been already singled out.
Priority #6 - Hashtags got more mature
Seems like users will soon forget how the cemetery of hashtags looks, and the most advanced users who use instagram not just because of classmates photos, but to find interesting and useful content will possibly rearrange their list of followings in favour of more hashtags.
That’s why to have a separate work on hashtags won’t be useless, so content can reach out not just followers. Instagram also hints us on that, giving posts statistics where you can see a percentage of those who have seen the post but not a follower, and even the amount of post views by hashtags.
Don’t forget about rubricators. This thing along with following hashtags gives a possibility to enlarge the account plus those who are not interested in the whole account can start following just separate topics and hashtags.
Priority #7 - Even more statistics
Official Instagram statistics is already informative enough, but we tend to think that business will get even more tools for audience analysis and for strategy effectiveness.
If you still don’t analyse posts, yesterday was too late already. Some people have already created a summary table and analyse every single post.
Priority #8 - MF/ML additional tools
Mass following and mass liking still remains your trustworthy assistant for small and medium-sized business. Big brands used to use such methods and now it’s easier to invest in ads for them.
But for an account owner who can’t afford spending budget money on ads, is easier and more wise to get a few thousands new targeted followers and simply keep evolving.
However you should say a certain no for promotion, so Instagram algorithms can correctly understand what kind of audience you have and whom you might be interesting and if it’s reasonable to recommend your content at all.