Niches within Instagram

29 Aug 2018 Tutorial, Business, Tips and life hacks, Other

Instagram is a social network, which attracts a very specific audience. Majority of its users is interested in visual designs, text stylistics of photo captions, overall page style. All these things characterize the brand identity, its recognition, which leads to popularity.

This way of sales is most suited for:

clothes;
cosmetics;
accessories;
goods from international sites;
food (fruits, sweets, healthy food);
creativity (hand-made goods);
services (cosmetology, health care, hairdresser's art, make-up).

However it doesn’t mean that other categories of goods and services are not suitable for sale in this social network. On Instagram you can advance sales of anything, even building materials! But it is important to know how to style and maintain the brand's page.

Instagram 2018 trends. How make a random visitor to follow?

Account registration

The key point for sales is proper initial registration of an account.

Name

The times of catchy nicknames, like Kitty cat or Star, have long gone – those kind of nicknames no longer attract attention. The nickname of a selling page must fully reflect the name of the company.

If a brand is recognizable, just put its name in the line of registration form. If a name is still unknown or does not reflect activities of a brand, you can specify the information by adding clarification after a dash or a dot. This trick is used by make up artists, new to Instagram. They often add the abbreviation “MUA” after their user names. When a person or a brand gains recognition, the initial clarification can be dropped.

Profile Bio

Bio must contain a description of the activity. It should be as brief as possible, but at the same time informative.

Examples of suitable information for a bio:

types of goods;
materials the goods are made of;
prices;
popular hashtags used in captions (for better navigation);
geography of delivery;
contacts.

If it suits your brand – add some emojis in bio, it helps alongside visual perception.

Open access to a page

Even if a potential buyer is interested in a page of a particular brand, the closed profile will scare them off: Instagram users are not used to spending a lot of time or to undertake additional measures in order to view profiles and posts. That is why it is so important to double check settings of a page before launching an account.

Appearance

Since initially Instagram was aimed at publishing visual content, graphic and stylistic design of the feed is of great importance.

There are different types of feed appearance :

chess board (similar appearance of every other post);
feed (similar posts under each other);
consistent color scheme.

The composition in the photos is worth of paying attention to. Some products are better displayed in general view (clothes fitting a figure), while others are only acceptable in close-ups (jewelry, food, texture of cosmetic pruducts).

Posting Rules

Work on posts is one of the most important tools for attracting able to pay audience.

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The Benefits of Information

The latest Instagram trend is useful posting. Users are open to learning something new about products, the like to read useful advice, save informative posts to their profiles.

Add some useful information alongside of beautiful photos to create some diversity in your feed.

For example, if a business specializes on the sale of underwear, you can give some advice on how to choose the right size, which styles of underwear are suitable for certain types of figures, etc.

Division according to subject headings

This point follows from the previous one. Divide the information into headings so that potential customers could navigate your page easily.

Examples:

illustrations of products with the descriptions;
information about company policies (on payment, delivery, contacts, return-exchange);
useful tips related to the topic of the page;
customer reviews.

It is better to place rubrics in a certain sequence. This way regular readers of the page will get used to the "schedule" and will know when certain information is expected to appear in their feed.

Navigation in the form of a thematic hashtag for each topic will help customers quickly find posts they are looking for.

Frequency and time

The time and the number of publications of posts are also of great importance. Rare posting (less than once in 3 days) can be a reason of forgetting about a brand. Frequent posting (more often 2 times per day) quickly becomes annoying.

The optimal number is 1-2 publications every 1-2 days.

Good time for publication is before 10 am, when people are commuting to work, at lunch time and after 6 pm, when work doesn’t interfere with scrolling down the social media feed. However, for each brand optimal time should be calculated individually. It can be done by publishing content at different time of a day. This particular task better be solved at the early stage of establishing your brand’s online presence.

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Increasing involvement

The new system of ranking Instagram feed allows visitors of your page to see posts in their feeds more often than users who don’t have a habit of commenting on your posts or hitting “like” button. That is why it is crucial to increase involvement of as many subscribers as possible for a better conversion.

Giveaways

The best way to attract audience is to offer something for free. Giveaways significantly increase number of subscribers, likes, comments, reposts. The exact response depends on conditions of a giveaway.

The number of subscribers can be increased, if conditions require mentioning in comments friends who may be interested in this particular giveaway.

Announcements in Stories

Stories are a tool for fast publications that are stored on the page for 24 hours only. It is convenient to make announcements trough Stories without excessive clogging of the general feed. In Stories you can remind about current giveaways, sales, announce incoming informational posts.

Polls

Polls involvement translates to the higher comments and page views conversion. There are two types of Polls:

Instagram Stories Polls with the help of a special tool (a slider on the growth scale, a poll with 2 different answers);

questions that can be answered in comments below the post.

For example, you can explain your position on a certain topic and ask your subscribers to give their opinions, or to find out whether they like the new collection, or consult which rubrics they consider particularly interesting, what kind of post it is better to remove from your feed.

Publishing customers’ reviews

People love popularity and a sense of involvement with their favorite brand. The opportunity to be published (in the form of a commentary or a photo) encourages them to react more actively to posts and even to make orders and purchases.

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Target audience growth

Gradual growth of subscribers means the expansion of the target audience – potential buyers of your product. The more users see your posts, the more of them may be interested in goods or services you have to offer.

You can attract customers' attention in various ways.

Commenting

Comments increase the number of views and conversion to your page, especially if you include a link to your account or an online store.

Comments can be divided into the following categories:

comments on related subjects in profiles of potential subscribers – they can be found by tracking thematic hashtags;
answers to comments of subscribers under photos;

Comments from the second category increase activity on your page and signal readers that their opinions are important to a brand. The speed of the answer plays a big role here: the more operatively, the better.

Massfollowing

Each user of the social platform can see new users who subscribed to his or her page. Users often go to pages of their new subscribers in to check photos and profile bios. If they find the page interesting enough, the can follow it back.

You do not need to follow great numbers of users — it is much better to search for the target audience (people who can be interested in receiving your services). Those users can be found among subscribers of the similar brands.

The more pages will be processed and signed, the better. Massfollowing is time-consuming, but it can be done with a help of automatic tools. For example, after registering your page on the Zen-promo resource, you can set the subscription parameters in the settings.