Secrets of promoting a personal brand in the Instagram
A popular, «promoted» profile in social networks is not the prerogative of the stars of show business and large companies for a long time. Even an ordinary person can easily sell his services profitably, get rid of competitors and expand the range of potential customers significantly using the Instagram. At the same time, you practically do not need financial investments, except of paying for Internet traffic. And what about taking your mobile gadget, going to the nearest cafe with Wi-Fi, ordering a cup of fragrant coffee and starting to work with your own brand in Instagram. It sounds tempting, does not it?
So here we go. A small recommendation: do not make the Instagram profile closed. It can alienate subscribers who do not want to wait for administrator confirmation. There is an illustrative example: a bright, attractive picture, a good, clear description. On the other hand, there is also a limited access next to hundreds of open accounts with similar products. 90% of visitors flip the tape further.
Now it is time to choose the name. It should be rather short, memorable, and most appropriate to the sphere of your activities. It is desirable to use the real name and surname, profession, etc. Everything should look simply and tastefully. Are you a medic, photographer, real estate agent? Enter this in the title:
Have you decided with the name? It is time to pick up a profile photo. The quality is not even discussed. Users of the Instagram are quite sophisticated in the pictures, and fuzzy images are unlikely to attract subscribers. The best variant of userpic is your personal photo. It should be natural, clear, and successful, with a benevolent expression; perhaps in your professional uniform or directly at the workplace. In a word, something that makes people trust you. Do not use rendering too much; try not to use a lot of filters and other types of correction. It is better if everything looks natural.
The next step is creating a content plan. This is one of the most important points, which should be taken as seriously as possible. All the information that you will publish should not only be useful, but also interesting to a wide range of readers. Do not focus only on professional chips. Publish stories from your life, share personal photos, mini-reports from tours, shopping trips, etc. Try to combine both spheres and show that you are not just an excellent specialist, but also a nice person in communication.
Decide for yourself immediately, how often you are going to publish updates, and then follow the selected schedule. Do not let the audience forget you, but do not publish too often also. The main emphasis is on the quality of the content. As the statistics show, the best option is 3-4 posts per week.
Pay attention to the fact that the descriptions of the photos should not to be too long. Firstly, it is boring, and secondly, there are certain technical nuances. The length of the post in the Instagram is limited to two thousand characters. To this number, by the way, includes the bloggers' favorite emotions (how without them?). In addition, do not forget that initially only the first three lines are visible under the photo. They should "hook" the user and make him read more. Divide publications into several types - informational, entertaining, and cognitive - and allocate for each of them a certain day. Therefore, on Monday you can post curious historical facts, on Wednesday - fresh anecdotes, on Friday - announcements of new products or services, etc.
What you should write about? We offer you a few perfectly working (tested in practice!) ideas:
- Tell about your plans: what new products do you want to offer to your customers - assortment, description, prices, benefits, reviews, promotional offers;
- Show in Stories, how products are produced and place the description of the workflow. For example, conduct a master class on making a confectionery, a tour of your car workshop, a short report from a children's holiday organized by you;
- Exchange posts with partner accounts. It will allow you to find topics for publications when writing yourself simply does not work (there is not enough time or just a mood), and also to make new subscribers interested;
- People of all ages invariably benefit from humorous and cognitive topics. Place in your account funny cases from life, historical curiosities, stories about customs and traditions of different countries.
Communication with followers
View the profiles of your most active commentators and do not skimp on the likes and reviews! Frequently conduct polls and quizzes, at least with symbolic prizes. In order to stimulate activity in the comments, we recommend you not just leaving a short description with hashtags under the photo, but forming it as a question or a call to action.
So, if you place a picturesque photo of the resort, write under it: "And where did you rest last year?"; under a snapshot with a dessert - as there are sweets and stay in good physical shape; clothes - what a dress you had at the prom. Invite subscribers to talk about their favorite music, film, sports or write a few words about the previous commentator. Some more interesting ideas:
Use a relatively new option of the Instagram that is called auto-direct messages.
This is automatic sending of messages to new subscribers. Just do not limit yourself to formal "hello", "welcome" and other similar phrases. Believe me, in 599 characters (a number of symbols is acceptable in messages), it is quite possible to accommodate a nonstandard, memorable greeting. Try to make several different texts.
Conduct an analysis of a published content from time to time. Carefully review your page. Which materials attracted maximum attention of users, and which were not too popular? What news collected the most number of "likes"? Based on it, draw conclusions, correct errors, improve yourself.
Subscribers. Number or quality?
To gain a million audiences in the Instagram independently, if you are not Kim Kardashian it is almost impossible. The Internet is full of ads that promise mass-following and mass-liking programs for a symbolic price. How can you resist the temptation? However, do not rush. Think about whether you need it and profit of having the thousands of "dead souls" subscribed to your account. Bots will not comment on your posts and will not give you anything in terms of advertising, professional growth and development. By the way, often, incorrect promotion with the assistance of unscrupulous "helpers" leads even to the blocking of the account by the administration of the site.
If you decide to pursue promotion of a personal brand seriously, it is better to turn to reliable and authoritative services, such as Zen-promo. Professionals will not only help you find real, active subscribers on the parameters you set, but also provide a number of other valuable services - analysis of sites for targeting, competitors' activity, promotion efficiency, etc.Just add your account and start the promotion in Instagram.